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Within a single year, Orlando welcomed 74 million visitors; a 25% increase from the year before. With tourism rising, there's no reason for your vacation rental to sit empty! Instead, you should be thriving in today's short-term rental market.
Applying the right vacation rental marketing strategies could prove key to your success. Not sure where to start? Read on for the three property marketing tips you need to boost bookings!
1. Update the Vacation Rental Listing
When was the last time you updated your vacation rental's online listing? If it features inaccurate or outdated information, you could lose bookings.
Research other vacation rental properties online. Make note of their nightly rates and the rental amenities they offer.
Some travelers will choose a vacation rental based on the amenities alone. Consider updating your property to ensure it stands out to these guests. For example:
- Improving the curb appeal
- Free Wi-Fi
- Streaming services
- A porch swing
- Extra storage
- Luxury beauty items
- A stocked and functional kitchen
- A barbecue or grill
- Extra linens
- Great outdoor spaces (pool, sauna, etc.)
- Sporting equipment
Offer amenities based on the guests you're trying to attract. For example, maybe you're reaching out to families on vacation. Offer family-friendly games and mention nearby kid-friendly restaurants.
Gathering market research will help you set competitive nightly rates. Use dynamic pricing tools to adjust your rates based on seasonality.
If you're struggling to develop a pricing strategy, work with a property management company. Their understanding of the local market can give you a competitive edge.
2. Share Content Online
Reach potential guests online using digital property marketing strategies. Run campaigns on multiple platforms throughout the year to boost your visibility. Effective strategies include:
- Social media marketing
- Paid advertising (Google Ads and Facebook Ads)
- Video content (virtual and video tours)
- Search engine optimization
- Email marketing
Develop a referral marketing campaign. Ask recent guests to post about their stay online. Reward them for every booking they generate with a discount on their next stay.
This can help you expand your reach and lead to repeat bookings. Positive reviews from previous guests can encourage new guests to consider your listing.
3. Hire a Property Management Company
Instead of learning how to market property listings alone, outsource. Partner with an experienced property management company.
A full-service company can coordinate bookings, clean the property, and complete maintenance. They can also streamline guest services. You can save money by hiring one property manager for everything you need.
Leveraging their expertise will help you offer five-star guest experiences. Offering great guest experiences will help you generate positive reviews and repeat bookings.
Leverage These Vacation Rental Marketing Strategies
Applying these vacation rental marketing strategies will give you an edge in today's market. Remember, you don't have to develop a property marketing plan alone. Instead, partner with an experienced property management company.
Our team at PMI Orlando Parks is part of the number one property management company in the US. We use proven strategies and state-of-the-art technology to support our clients.
Trust our track record of success (and the prestigious awards that prove it). Contact us today for a free consultation.
