Are you struggling to get bookings for your short-term rental in Orlando, Florida?
If so, you are probably making one of the biggest common mistakes among landlords: not investing enough resources into property marketing.
Don't worry! This article provides you with an easy guide to short-term rental management marketing. Read on to find out more about upgrading your property listing, email marketing, and more.
Upgrade Your Property Listing
For a lot of guests, your property listing will be the first thing they come across when choosing where to stay. You must make a great first impression if you want to get bookings.
Investing in professional rental property photography is great for business. This way, you will have eye-catching images to entice prospective guests. High-quality videography is also great if you want to provide virtual tours.
Pack your listing with useful information about the property and the local area. Adapt this to your target audience. Do this by highlighting unique features and amenities that they will find appealing.
Boost Your Social Media Presence
Social media is a wonderful way to access a wider audience. Leverage personalized adverts available on most social platforms to target your key demographic.
Social media profiles can also help build interest and trust with potential renters. You can build an online personality that makes you seem welcoming and communicative.
Again, make sure you tailor your content to the types of guests you want to attract.
For example, you may want to market yourself as a romantic couple's getaway. In this case, share photos of happy couples, share reviews from previous couples, and more.
Utilize Email Marketing
Email marketing lists are a powerful tool for engaging interested potential guests. Motivate them to sign up with an incentive or freebie. This could be something like a discount, a free night stay, or a free guidebook PDF for Orlando.
Once on the list, it is easy to share updates and offers with them. Offer special discounts for repeat guests, encouraging them to return time after time.
Personalizing your emails increases email opening rates by almost 30%. Invest in this small change to see a huge difference in your outreach efforts. It's especially helpful when you're trying to push a new promotion!
Focus On Vacation Rental Marketing SEO
Improving your SEO is a great way to improve your search rankings on a local and national scale. Integrate keywords that your target market is searching into all your online profiles.
Claiming and verifying your business on Google My Business is also very beneficial. This means that guests can add reviews to your profile and you will show up on Google Maps.
Become a Pro at Short-Term Rental Management
Orlando has a busy real estate market, so you need to stand out from competitors if you want to get bookings. Using these short-term rental management tips will make vacancies a thing of the past!
The key is to be flexible in your approach and have a clear plan of action from the start.
Looking to develop a fool-proof vacation rental marketing strategy? Then choose PMI Orlando Parks.
We have years of experience in the Orlando real estate market. So we are confident we can help you to grow your rental business. Organize your free consultation to find out more about our full-service management today!
