The high-season months in Orlando typically run from March through August, drawing tens of millions of visitors to theme parks, resorts, and attractions. For property owners and managers, this is a prime time to maximize revenue.
However, to make the most of the peak season, it's important to have a clear pricing strategy.
At PMI Orlando Parks, we specialize in helping property owners in Orlando optimize their short-term rental income. Here are our top four tips for successful peak season pricing during the busy season.
1. Use Dynamic Pricing Tools
Dynamic pricing tools are essential for adjusting your rates in real-time based on:
- Demand
- Local events
- Market trends
These tools analyze factors like nearby bookings, hotel occupancy rates, and upcoming events in Orlando to suggest the optimal price for your property.
For example, spring break or a major theme park event may create a surge in demand, allowing you to raise prices while staying competitive. At PMI Orlando Parks, we recommend tools to ensure your property is priced to maximize revenue.
2. Set Minimum Stay Requirements
During the peak season, shorter bookings can create gaps in your calendar, leaving valuable days unoccupied. Setting a minimum stay requirement, such as three or four nights, can help fill your calendar with longer reservations.
This approach reduces turnover costs and ensures a steadier income stream. You should aim to tailor your requirements based on demand, so for high-traffic weeks, longer stays might work best, while mid-season flexibility may attract more bookings.
3. Monitor Competitors Regularly
Keeping an eye on your competition is also crucial during the high season. Look at comparable properties in your area to see how they adjust their pricing, especially during holidays and events.
While you don't want to undercut your prices significantly, being in line with market trends ensures your property remains attractive to potential guests. Our team at PMI Orlando Parks can perform regular market analyses to ensure your pricing strategy stays competitive.
4. Offer Promotions for Last-Minute Bookings
Even during peak season, there can be instances when bookings slow down. During these times, offering promotions for last-minute bookings can help fill your calendar and maintain a steady income.
Discounted rates for mid-week stays, or bundling extras like free parking or attraction tickets, can attract last-minute travelers. At PMI Orlando Parks, we help design promotions that appeal to guests while maintaining your profitability.
Why Partner With PMI Orlando Parks?
Managing pricing during Orlando's high season requires expertise, tools, and a deep understanding of the market. PMI Orlando Parks offers comprehensive property management services, including dynamic holiday pricing strategies, marketing, and guest communication. Our team works to maximize your rental income while minimizing your workload.
Optimize Your Peak Season Pricing Strategy
The bottom line is that with the right peak season pricing approach, your Orlando property can thrive during the busy months of March through August.
Let PMI Orlando Parks handle the complexities of season rate optimization so you can focus on enjoying the rewards. Contact our expert team to see how we can help you achieve success in Orlando's competitive short-term rental market using dynamic pricing techniques.
